5 Call to Action Mistakes
With any web page you should have a clear idea of what you want the customer to do next. Potential customers need to be led to take the next step and you can show them the way using a prominent Call to...
View Article5 Reasons I won’t be buying from your ecommerce shop
I love to shop online and I want to support independent retailers as much as possible. But I have to say that many of you are not helping yourselves. When you are not an established brand name you need...
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Recovering from Penguin and Panda – an Ecommerce Case Study
In this guest post, Lisa Forde, who runs a wedding stationery ecommerce business, tells us how Google’s Penguin and Panda updates affected her business and how they have managed to recover. As Lisa...
View ArticleWhy Should I buy from you?
Online shopping grew again last year. As more of us enjoy the convenience and feel comfortable with buying online, so the competition has increased with just about every big retailer now offering...
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Are your product photos awesome – or awful?
Successful online businesses know that great photographs are what really make your customer WANT to buy. Snaps taken on your mobile just won’t do. If you walk past a shop on your high street with dirty...
View ArticleEcommerce Conversion – From browsing to buying. Free Webinar
Does your ecommerce website have plenty of visitors but not enough customers? Want to know how you can turn browsers into buyers? Join me for this webinar where we’ll look at the 5 most important...
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Let’s talk about Maths (and how you need it for marketing)
How’s your maths? Does the very word have you cringing with bad memories from school? Well, sorry to spoil your day, but if you are going to use paid advertising like Google Adwords, exhibitions, print...
View ArticleWhy buyers are abandoning your shop.
Do you know the average figure for ecommerce shopping cart abandons? 68% That’s an awful lot of potential sales going missing. Have you looked at your rate recently? Is yours below average – or worse?...
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Ecommerce and Mobiles – are you falling behind?
A couple of years ago on the blog I wrote this post about mobile website use. Today, the use of smartphones and tablets has rocketed and it’s no longer possible for any business to ignore. Especially...
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7 Common Ecommerce conversion issues – and how to spot them
As an ecommerce site owner improving conversion should be a top priority. But while it’s easy to know you have a conversion problem – plenty of visitors but not enough sales – finding out the reason is...
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Boost your Ecommerce Conversion: 30 Minute Checklist
Do you struggle to get visitors to buy from your online shop? Conversion rate – the proportion of your site visitors who actually make a purchase – is critical to the success of any online business....
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What does your About page say about you?
The About page. Just about every website has one, but on most it’s dull, dull, dull. And that’s a big mistake because the About page is one of the most important pages on your whole site. A...
View ArticleKnowing your niche – and why it matters for ecommerce
When I start working with a new client I’ll usually ask early on who their ideal customer is and who buys their products. Far too often the answer I get is “Anyone really”. When you are a small...
View ArticlePop-ups – are they hurting your conversion?
Pop-ups seem to have increased recently (after a bit of a lull). It seems you can’t go onto any website these days without one, well, popping up! I’m sure I’m not the only person that finds them...
View Article4 Ways your Analytics Reports may be misleading you.
I love Google Analytics and it’s an incredibly useful tool for finding out what is and isn’t working in your business. But sometimes those numbers can be misleading. And if you don’t spot the...
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